Polish superfood conquers South Korea

Polish superfood conquers South Korea

Poland supplies more than 90% of the global market for vitamin-rich chokeberries, and South Korea in particular can’t get enough of them. Thanks to the EU’s 2011 trade agreement with South Korea, business is booming.

"Things are a lot easier now that Korea has started recognising EU certificates. Prior to this, it was extremely difficult to export agricultural products," says farmer Andrzej Chilicki, from Sztabin in north-east Poland. "Acquiring a certificate meant that it was necessary to find a Korean company with sufficient interest in importing to make the required investment which would help the Polish company to obtain one. This was impossible for farms like mine."

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