How do EU trade deals affect traditional European food and drink products?

How do EU trade deals affect traditional European food and drink products?

EU rules stop imitations of products like champagne, feta cheese and Scotch whisky from being sold as the original. So-called “geographical indications” mean only the genuine article can be sold under that name, in the EU or abroad. EU trade deals with the likes of South Korea, Singapore and Canada include a long list of products covered by geographical indications

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Companies from outside Europe might still try and sell their version of famous European foods, but consumers will always be able to check whether they are buying the real thing. This way, EU businesses can export their product - often tariff-free thanks to trade deals - without the risk of imitations hurting their profits, reputation or market share.

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